NYHETER

2017 30 mar 17:32 Aktietorget
Freedesk: Supplement memorandum: Freedesk AB expands cooperation with Sit-Stand Trading Limited and AJ Produkter Aktiebolag

This supplementary memorandum constitutes an addition to the memorandum regarding the offer to subscribe for shares in Freedesk AB, which has been prepared by the Board of Freedesk AB ("Freedesk"). The Company carries out a new share issue with subscription period 16 March to 6 April 2017. The supplement to the memorandum is part of and should be read as part of the memorandum.

Freedesk and Sit-Stand Trading Limited ("Sit-Stand") in the UK, has set the final terms for a large order regarding Freedesk Desk Risers, which Sit-Stand placed during the Orgatec trade fair in Germany in the autumn of 2016. The order value amounts to approx. SEK 200,000 and delivery is scheduled for April 2017. Freedesk and Sit-Stand is simultaneously signing a contract for the exclusive sale of Freedesk Desk Risers in the UK. The agreement is valid from 1 April 2017. Freedesk has also received an initial order amounting to approx. SEK 50,000 regarding Freedesk Personal Space, from AJ Produkter Aktiebolag ("AJ Produkter"). The order is expected to be delivered in May 2017. Through the order, the collaboration between Freedesk and AJ Produkter, a leading retailer of products for office, warehouse, industrial and school, is enhanced.

After Sit-Stand placed an order for Freedesk Desk Risers at the Orgatec trade fair in Germany in the autumn of 2016, the two companies have been in dialogue and negotiation on the modalities for collaboration. The agreement is now signed and provides Sit-Stand exclusivity in the sale of Freedesk products in the UK. Sit-Stand is a leading player in the market for stand up solutions in the UK, and is run by Gavin Bradley, an internationally sought after speaker within the concept of "active work" and a key opinion leader in the industry. Freedesk and Sit-Stand will also cooperate on the marketing of Freedesk’s products in the UK. Start date of the contract is April 1st 2017. The goal is that 800 Freedesk Desk Risers will be delivered during the first year, until March 2018. The minimum volume for the exclusive collaboration to continue during the second year is the delivery of 400 Freedesk Desk Risers. The goal in the second year is 1,200 Freedesk Desk Risers be delivered. The minimum volume for the cooperation to be extended after the second year is that 600 Freedesk Desk Risers shall be delivered.

Comments from the CEO, Stefan Westergård

“The interest in our products increases and through the agreement with Sit-Stand we strengthen our position in the UK market. Over one million people in the UK suffer from work-related diseases every year, which shows that there is a large market for our products. Employers around the world are becoming more aware of health and productivity advantages that comes with offering the opportunity to stand up and work whether it be for work in the office, or away.”

Freedesk also received an initial order from AJ Produkter, regarding Freedesk Personal Space. The order is expected to be delivered in May 2017 and the order value is approx. SEK 50,000. AJ Produkter offers products for offices, warehouses, industrial and school and is represented in 19 European markets.

CEO Stefan Westergård continues

"This is the first order from AJ Produkter regarding Freedesk Personal Space. Admittedly, the order is of less financial value, but it shows that our strategy of innovation and diversification of the product line works. AJ Produkter is a key player in the market and has previously placed orders of Freedesk Desk Risers. Now our collaboration is even further strengthened."

About Sit-Stand Trading Limited

Sit-Stand Trading Limited's vision is to transform sedentary office to active, healthy and productive workplaces. The company offers a wide range of standing desks, height adjustable desks, active sitting and cost-effective solutions to help office workers to stand and move more comfortably. Sit-Stand Trading Limited also provides training, workshops and free guidance in ergonomics.

AJ Produkter Aktiebolag

AJ Produkter has supplied furniture to workplaces and public spaces for almost 40 years. The concept has remained the same since its start – to be a leading catalog company offering first-class and attractive products for offices, warehouses, industries and schools at the right price. AJ Produkter is also working with an active sales organization with outreach and project collaborations. A large part of the company's product range is today produced by the company's fully-owned factories. AJ Produkter is represented in 19 European markets.

For further information about Freedesk, please contact:

Stefan Westergård, CEO

Telephone: +46 (0)40-44 30 15

E-mail: stefan.westergard@thefreedesk.com

This information is information that Freedesk AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on 30 March 2017.

This is an English version of an original Swedish press release communicated by Freedesk AB. In case of interpretation issues or possible differences between the different versions, the Swedish version shall apply.

Freedesk challenges everybody to a more active and healthy everyday lifestyle.

Freedesk do this by providing the market with smart and flexible solutions. The purpose is to enhance the user’s well-being and productivity. The company have started with a range of Desk Risers that makes it possible to stand up and work where and whenever preferred. This lies within the company´s focus; enable the user to carry out the daily tasks in a more active, flexible and productive way. Freedesk has also launched the products Personal Space and a Laptop Stand. This is just the beginning of a broad range of products in the Innovation Pipeline, within four business areas; Active sit-stand, Active Focus, Activity Boost and Active Move.